Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in 2017, and quickly became the top-streamed track within 6 months. The combination of reggaeton and pop music did not just draw attention back to this genre but it also brought attention to Latin music as a whole. Billboard's Top 100 included four mostly Spanish songs from 2016 compared with two for 2015. At the peak of Despacito's chart-topping success in 2017, 19 tracks primarily in Spanish made it to into the Top 100. It climbed to 41 by 2020. Justin Bieber's bilingual version of Despacito was released in the year. Then, numerous pop stars began to collaborate with reggaeton artists. Drake collaborated with Bad Bunny to create MIA (2018), and Madonna collaborated with Maluma for the release of Medellin. As early as 2020, a few reggaeton artists protested that the genre was heading toward more mainstream. Rauw Alajandro is a member of a brand new generation that aims to change the trajectory of. Rauw Alejandro incorporated elements of other genres and electronic music.